International beauty contest «Smile of Universe» this is a fashionable socially significant beauty contest in which married women from 23 to 45 years old who have at least one child can take part.

Any socially active resident who lives and is registered in the territory of any country of the world can take part in the competition. Does not matter, and the social status of the contestants.

Competition Mission

The main mission of the project is to strengthen the friendship between different peoples of our Planet.

The competition is held with the aim of promoting fashion for a smile, kindness and careful attitude to people around us.

The aim of the project is to find the most positive womens from different parts of the world who have the most attractive smiles.


All participants of the project automatically become more successful and happy people than they were before taking part in the competition.

The winners of the project will receive not only gifts from the partners of the contest, but other stellar opportunities in the form of international recognition, participation in interesting social projects, as well as new useful acquaintances with various creative and media personalities.

Jury 2019

Leonid Khromov

Leonid Khromov

Chairman of jury (Russia)

Director and general producer of international Contest «Smile of Universe», Producer and composer «Leonardo Velconte» electronic music project

Olga Polovkova

Olga Polovkova

Juror (Russia)

«Smile of Universe 2018», finalist «Mrs. Universe 2017», a super mother of four children

Sadorat Mamatkulova

Sadorat Mamatkulova

Juror (Tajikistan)

«Miss Charm» in the international contest «Smile of Universe 2017», professional model

Irina Sorokina

Irina Sorokina

Juror (Russia)

«Beauty of Universe 2018», Professional model


1. General Provisions

1.1. International beauty contest «Smile of Universe» (hereinafter in the text «Competition») is designed to choose the most positive womens from different parts of the world who have the most attractive smiles.

1.2. The organizer of the contest is the production company Leonid Khromov Production (hereinafter referred to as the «Organizer»).

1.3. The selection of the participants of the Competition is handled by a professional jury (hereinafter in the text «Organizing Committee»).

1.4. Family members of the Organizing Committee, as well as employees of the Contest partners, are not allowed to participate in the Competition.

1.5. The Organizer of the Contest does not bear expenses related to the travel and accommodation of the winners of the Contest to the place (city, region, district) of photo sessions, filming and other creative projects that can be awarded as prizes to the winners of the Contest from its sponsors and partners.

1.6. The Organizer of the Competition has the right to make changes to these Rules. The updated information is posted on the website http://www.smileuniverse.online in the «News» section, which is an appropriate and sufficient way to notify the participants of the amendment of the Rules.

1.7. The fact of filling in the questionnaire in the Contest constitutes acceptance of the Contest participant for processing the organizer of the provided personal data of the participants (including, but not limited to: name, surname, patronymic, information on the series and passport number, authority that issued the passport, date of issue, date and place of birth, address of permanent residence, phone number, postal address) in all the ways specified in Article 3 para 3 of the Federal law (in Russian Federation) of July 27, 2006 № 152-FZ «on Personal data», solely for the purposes of the Competition. Consent to the processing of personal data given by the participant for the duration of the Contest, and 3 years after its completion. Member has the right to withdraw your consent to the processing of personal data by sending a written declaration to the postal address of the Organizer, in this case, the participant loses the right to receive prizes and deprived of winning the title.

2. Requirements for participants

2.1. Women can take part in the Contest, who at the time of filling out the questionnaire are 23-45 years 23-45 years old and have an official citizenship in any of the countries of the world, have at least one child and are in an official or civil marriage.

2.2. The height and weight of the Contest participants do not matter.

2.3. Persons who have a criminal record can not take part in the Competition.

3. Stages of competition

3.1. The first stage is the qualifying round. The terms of the first stage are indicated on the Contest site in the «News» section.

3.2. The Contest participants fill in the questionnaire and on the basis of these data the Organizing Committee decides on admission of the Contest participants to the second round the 1/8 finals.

3.3. For admission to the 1/8 finals of the Contest, the participant must activate her profile. The cost of activation of the questionnaire is €12. If the questionnaire is not activated, the participant is removed from further participation in the Competition. If the participant has activated the questionnaire, but then has changed her mind to participate in the Contest, then in this case the money for activation of the questionnaire will not be returned.

3.4. In the 1/8 finals (SMS voting or Internet voting), the Internet users of the site «Smile of Universe» vote for photos of the Contest participants. Based on the results of this stage, participants of the third round — the quarterfinalists of the Contest.

3.5. The number of participants in the quarterfinals is determined by the Organizing Committee.

3.6. To participate in the quarter finals of the Contest, participants need to prepare a short positive video for up to 60 seconds, where you need to tell why you need to smile and the effect of a smile on a person's life.

3.7. Participants who do not have time to record a video-video for the quarter finals are not allowed.

3.8. In the quarter finals (SMS voting or Internet voting), the Internet users of the site «Smile of Universe» vote for the videos of the Contest participants. Based on the results of this stage, the participants in the fourth round are determined — the semifinal.

3.9. In the semifinal of the Contest there can pass several participants from one country. The Organizing Committee in the online format determines 5 participants who pass to the final of the Contest.

3.10. The format of the final of the Contest is determined by the Organizer.

4. Awards Ceremony

4.1. For the first place is awarded the title «Smile of Universe», for the second and third place the titles «Second Smile of Universe» and «Third Smile of Universe» are awarded, respectively.

4.2. The winner of the Contest, as well as the participants who took the second and third places receive gifts from the Organizer or the partners of the Competition.

4.3. The list of gifts is published on the site of the Contest in the section «News».